I have been in business 25 years and never had an issue. Why would I need an MSP now?

A 25-year run says real things about how you operate, and none of this dismisses it. But two things have shifted underneath that streak. First, the threat model: twenty years ago an attacker had to pick you; today attacks are automated, scanning and phishing every business indiscriminately. Your odds are no longer about being noticed; they are about being reachable, and every business with email is reachable. Small businesses are now the most-attacked segment precisely because attackers assume nobody is watching. Second, your own dependence: in 2000 a computer problem was an inconvenience next to the fax machine and the file cabinet; today the schedule, the invoices, the customer records, and the money all live on systems, and a bad week without them is a genuinely dangerous week.

It is also worth gently auditing the streak itself. 'Never had an issue' usually means 'never had an issue anyone noticed': nobody has test-restored the backup, checked which old accounts still have access, or looked at what is quietly unpatched. Some businesses that felt fine for years discover during a first professional review that the fine-ness was luck with a long fuse. Better to find that out from a report than an incident.

There are also new external pressures that do not care about your history: cyber insurance applications now require specific controls (MFA, endpoint protection, tested backups) as a condition of coverage, and customers and partners increasingly ask about security before signing. The honest pitch to a 25-year business is not fear; it is continuity: you built something durable, and the point of professional IT now is making sure a very modern kind of bad day cannot undo it.